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New Order’s “Jetstream” Flies to American Clubs

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MIAMI (4 March 2005) – New Order’s second single “Jetstream” from their new album “Waiting for the Siren’s Call” hits American record stores on July 12th, in the meantime the band’s legendary producer, Arthur Baker, flanked by some of today’s best DJs will treat lucky club revellers to rare remixes of the track along with a gamut of other New Order, indie and dance hits.

Arthur Baker's Return to New York (RTNY) extravaganza has been a sensation ever since their first event back in 2000 with instantly successful electro-themed nights at the plush Great Eastern Hotel. Return To New York has brought DJs and live acts including the amazing Tom Tom Club, Junior Vasquez, Mark Ronson, Mantronik, Jarvis Cocker (Pulp) DJs Are Not Rock Stars Andy Fletcher (Depeche Mode). “Our audience is definitely electro; the whole idea of RTNY was to present a tribute to the past and the future, bringing in legends alongside new names.” Explains Baker.

Return to New York made a lasting impression in America at the 2005 Winter Music Conference in Miami this past March when Arthur Baker and New Order trusted Miami-based event company Off the Menu Entertainment with the RTNY brand to promote New Order’s new hotly anticipated album, “WAITING FOR THE SIRENS’ CALL”. Off the Menu created a unique RTNY DJ night at club Mansion that featured Baker and New Order’s charismatic bassist Peter Hook, spinning never-heard-before track from the new album along with big names like DJ Dan, Tommie Sunshine and Junior Sanchez in front of over two thousand New Order fans on South Beach.

Off the Menu along with RTNY’s title sponsor Virgin Atlantic Airways is now taking the party on the road to promote the July 12th single release of New Order’s “Jetstream” - “The song is uplifting and the aviation theme is undeniable so the RTNY Jetstream tour is a perfect fit for our sponsor Virgin Atlantic, plus our talent coming from the UK refuse to fly any other airline!” Explains Roger Williams, Managing Partner for Off the Menu and affiliated consultancy Airline Information.

The RTNY Jetstream DJ tour takes off in club Avalon Hollywood in LA on Thursday June 16, when Arthur Baker will be joined by Mount Sims and Her Boy Star. Baker then jets to his home town of Boston on June 17th where RTNY will be hosted at the other club Avalon and Princess Superstar and Tommie Sunshine will come aboard to showcase their Jetstream remixes. New York is the third stop on the tour where RTNY will be “the thing to do” on Saturday night June 18th at club Don Hills; Tommie Sunshine, Nick Marc, Alex English join Arthur Baker. After New York, the RTNY Jetstream tour will head west again and wrap up in Cleveland at Club Metropolis, Sunday June 19, featuring Arthur Baker, Doc Martin, and Tommie Sunshine.

Rejecting the obvious has always been New Order’s technique: in their 28-year career, they’ve changed the face of pop music on more than one occasion. As Joy Division, they ripped up rock’s rule book by making music that was heavy and subtle, glacial, yet full of lament: “Love Will Tear Us Apart” has just been chosen as one of The Brits 25 best songs ever written. Then, as New Order, they were light years ahead of the dance scene with the world’s best-ever-selling 12” single “Blue Monday”, before bringing Manchester to the masses with the platinum-selling album “Technique”. As an aside, they made the only cool football anthem ever made, “World In Motion” – it went to Number One – as well as having hits with various side projects such as Electronic, Monaco and The Other Two.

Off the Menu Entertainment is an event consultancy of unparallel vision and logistical network. The principals of OTM have over 25 years experience in developing new trends in live music and instrumentation. OTM delivers quality entertainment and value to passionate music fans worldwide.

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Also from the promotter:

Hooky is coming back on board for another RTNY tour in sept-oct

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So, did anybody go? I went to bed early last night :sleep: and saved my $20 for, well, food I guess.

Funny though, on the train to work this morning I read a half-page ad for the event with in-depth bios (transcribed intact):

Arthur Baker is the Legendary producer behind New Order. He is responsible for bring us such milestones as 'Blue Monday' and 'Confusion' as well as the current releases showcased on this tour. Arthur Baker is the man behind such labels as Streetwise (New Order, New Edition, Rockers Revenge...)

He bring us Blue Monday, huh?

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Why do people keep crediting Arthur Baker with Blue Monday?

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