I have been reading these forums for a few years now, both from the point of view of a fan, and also as someone who has worked on related artwork. Clearly there is a lot of heated debate about the overall design of the bands output, as well as the content, and I can fully understand the different points of view. I am by no means an expert on it all, and I’m sure there are plenty of you guys who know more about the band and it's history than I do, but maybe I can help shed a bit of light here and there on a few things.
Unfortunately we live in a world now where, as far as the tight-as-fuck record companies are concerned, there is simply no desire to put any effort into the cover art, graphics, and packaging etc. It is the polar opposite of Factory and everything they believed in, which is why it's so heartbreaking to see bands getting hoovered up by the big players, only so they can let them rot, with no real support, simply because they are not selling albums on the scale of some shitty US R&B bollocks.
I was blown away the first time I got my hands on Unknown Pleasures, in every way. The content was totally different and engaging, as was the way it was presented, right down to the texture of the outer sleeve. It seemed that there was simply no detail that hadn't been agonised over until it was perfect, and as far as I was concerned, it set the benchmark for the way albums were presented from then on.
Skip forward 30 years, and we have entered the dark ages of how music is treated. The budgets have been slashed to such a point, that when it comes to a band like New Order, despite all the respect they have earned from the masses, the artwork etc has to be done as almost a favour.
Clearly this has an impact on the end result, and if there is no money for any kind of experimentation or development of ideas, we end up with an album being presented without the same consideration that once was the case.
Ultimately big labels only give a shit about big money, and that’s why I feel a sense of loss, when an independent label loses a band they have caringly nurtured, to one of the big fuckers.
On the one hand the Internet has meant that music has been reduced to nothing but a string of data, and a shitty little jpeg for artwork, let alone any of the other lost content. This is clearly only going to become more widespread, so that we have gone from the glorious 12" format, to the crappy little CD size, and now it looks like that too will shrink down further to nothing. I never thought I would see the day where I look back fondly at the size of a Jewel Case!
Still on the flip side, the Internet is allowing artists to reach people directly, and thus the big labels are falling over themselves to try and work out how to turn around their downslide in profits. Well I think fuck 'em, they have screwed people for so long now that they have forgotten how to take it as well as dish it out.
Hopefully it will signal the rise of the independents, which actually give a shit about the artists, and fan bases that don't number in the billions.
Just thought it would put that out there!