no, it's not more buying shirts/shoes spam.
at least, not according to peter saville.
earlier this year, he was asked to design some new logos for the lacoste shirts featuring the alligator.

here's a look at them:
http://www.selectism.com/2013/10/25/lacoste-holiday-2013-peter-saville/
very limited edition, and expensive.
later -1