New Order has traditionally been lumped together with the likes of the PSBs, The Cure and DM down this way as well.
The way I see it, it's due to the thirst for a taste of English 'dance pop' lacking in domestic music scenes abroad. And laziness of local music scribes. Although there are definite differences between NO and The Cure and DM, there are also similarities to their sound. Especially to ears less refined to the nuance of the English music scene.
NO could never be a "lads' band" outside of the UK. The Australian market is closer to the US one in this respect. The perception would be that the band needs to be less "soft": have more attitude, guitars mixed up higher, a less synthetic sound, etc. Hence the less testosterone-fuelled nature of the NO live shows abroad.
NO's international fans would be an interesting melange of Anglophiles, 'dance pop' (for want of a better genre) fans, indie kids, 80's victims, soccer fans and a little of that "semi-intellectual" element that Snoopy was referring to. Although I'd consider it more of an arty crowd, captured by the mystery and perceived esoterism of the band. There was a definite mystique surrounding the band in earlier, especially pre-Internet times, perpetuated by our detachment from the reality. The anonymity of the group, its dark, gothic past, the fusing of dance beats with indie guitars and sensibilities, all bound in sumptuous Saville artwork was an enticing prospect for the cool kids of the day.
In light of all this, I've always wondered about NO's perception of dM. Anyone remember any quotes? We know that they've been disparaging of The Cure in the past, but on the other hand they've been happy to collaborate with the PSBs. The only real link I can recall was that fateful opener Electronic played for DM at the Dodgers' Stadium early on in their career.
Controversial thought: despite what Big Al said, doesn't all of this imply that NO's international fans might be more intellectual pro rata than their English fans? Now I'm really not pointing the finger at anyone in particular here.. but that's my theory ;)
:\pimp3: