The official West Bromwich Albion Supporters Club has branches throughout the United Kingdom, as well as in Ireland, Australia, Canada, Denmark, Malta and Thailand.
Albion's "club anthem" is The Lord's my Shepherd, a setting of Psalm 23. Supporters of the team celebrate goals by bouncing up and down and chanting "Boing Boing". This dates back to the 1992–93 season, when the team was promoted from the new Second Division.
In recent years fans of the team have celebrated the end of each season by adopting a fancy dress theme for the final away match, including dressing as vikings in 2004 in honour of Player of the Season Thomas Gaardsøe.
In 2002–03 Albion's fans were voted the best in the Premier League by their peers, while in the BBC's 2002 "national intelligence test" Test the Nation, they were found to be "more likely to be smarter than any other football supporters, registering an average score of 138".