i would think New Order rather is low cost/ low maintenance for the US label. but are they all that profitable, prolly not. but if handled properly, New Order's back catalogue has potential to be somewhat timeless with constant interest, but still not mainstream in a normal sense.
the music industry is so different now, compared to 20 years ago... so many different styles, and you can buy just about anything easily on the internet. i remember how hard it used to be to find some stuff, but now you could buy 10 Throbbing Gristle CDs and get them in a week without a hassle. you can buy stuff from Obscure labels that only manufacture 1 or 2 thousand copies, and often just as easily. the major concert circuit is dominated by acts who have not make a decent record in 20 to 30 years, and most newer rock groups that can draw will have little staying power it seems. and of course trying to sell music as downloads, they will basically try to make it like cable TV, or try to make you pay for each listen somehow sort of like renting a video, no longer actually selling something substantial (but then that is way people spend money on music, to make a collection!)... how will they make this work???
the music industry is very slow to change, but they have to be kinda scared right now... how will they continue to rip people off and still make massive profits, and protect their executive privledges, when things are changing so much,