[uh-oh, a novel
]
to share another experience from observing in the States, here's how it was around me in high school in a suburb of Seattle:
Of the few people who were into music at all, and into the the kinds we are talking about, most were into synthpop plus a few other bands. New Order, Pet Shop Boys, Depeche Mode, Erasure, the Cure, the Smiths, and yes, Ultravox. It was a preset list of bands that they rarely ever deviated from. I don't know who made this list. Then lite industrial started to come into it. Guitars were ok only in English, older bands. "too twangy" was a frequent complaint about anything else--such as Ceremony! Never mind the obvious rockabilly influence in the Smiths, this didn't have to be logical, most of these people had very limited musical knowledge anyway. Some liked Joy Division, but most thought JD was too loud, too punk, too much guitar, too emotional, or something. The people into this pattern were usually either university-bound, people who wear a lot of black, or both. Many but not all of the black-clad people added more industrial stuff and the Sisters of Mercy and maybe Bauhaus. And that was that.
People like that way outnumbered the people who liked lots of other music. Mostly I had few people to share the Chameleons, the Replacements, Sonic Youth, etc with and it's not like that was even very obscure music. The strict synthpop thing was boring boring boring and I failed to see what Depeche Mode, Pet Shop Boys, whatever other throwaway synthpop was around at the time and that sappy Ultravox song that everyone wanted to slow-dance to (that was ultravox wasn't it? maybe memory fails me) had in common with the Smiths and New Order or even the Cure, who were so eclectic. now I've mellowed out and have some respect for PSB, but people's narrow horizons back then really turned me off. There were a few other subcultural-type things, like skate punks, who listened to hard-core, and grunge people just before grunge got big and turned into a joke. Some of those grunge folks really were into interesting stuff and were in bands and they helped turn me on to the local music scene.
Then I graduated and got the heck out of suburbia.
Another annoying thing is that many people in the US back then thought it was "ok" to get into that stuff--the short list or the greater variety--once you go to college. Never mind if you gave the freaks in high school crap for their musical taste, now you're in college you can listen to college rock, it's your college phase. A friend of mine in high school was told by her sister's husband's coworker that you should be careful if your kids are into that music before college--kids like that are bad news.
Over the years I've met many people and read or heard a lot of dialogue from even more people, collectively a lot of music fanatics and including a lot of musicians, who love New Order and don't limit themselves to DepecheModePetShopBoysTheCureUltravox and don't lump New Order in with those. Many people who like New Order and like postpunk in general, lots of it, and rave about bands like the Comsat Angels and the Sound, but who also love rock from its various eras and are continually looking out for new things and not stuck in the past because "there's no good music anymore". This is satisfying to me and helps me learn about unfamiliar music too.
So I think if you look at most of US society and find the majority of people who've heard of New Order, they probably lump them in with synthpop, because that's the depth of their 80's "alternative" rock knowledge--that preset list of bands that a few kids back in high school or college were into.
But we're not all like that.