James Thomas wrote:
So those outraged by this, where do you stand on the Komakino flexi? Pretty much the cheapest format of it's day, given free to the bands target audience to try increase sales. Would imagine Wilson, Gretton and Curtis didn't have a hissy fit over it.
Positioning, association and synergy mean anything to anyone?
I remember Depeche Mode being slagged off in their early days for naff kids TV appearances, and cheesy features in girly teen magazines.
If it was given away with Mixmag or even the fucking NME then yeah, but The Times?
A conservative (small c and big C) broadsheet that has a readership which consists of people who aren't as painfully fucking awful as Mail and Telegraph readers?
I once worked in music PR, and handled a few major accounts - there was certain publications that I'd pitch certain acts and albums to, and others I wouldn't.
I can see the point in what they're doing from a pure marketing angle, but for a me, it's just a few steps away from a cross-promotion with Weetabix or Coca Cola. Call me pious but the Mars Bar ad was bad enough.
I know it's all aesthetics at the end of the day but, as Tony Wilson once said, "Does the Catholic Church pour its wine into mouldy earthenware pots? I think not."
The Komakino flexi wouldn't have been distributed via Woolworths or Asda, and compare the original Factory issued CD with the flimsy cardboard sleeve that will come with a grubby daily newspaper.
Call me old fashioned, but this devalues the album for sake of shifting a few more units.