Why have New Order sold out gigs much more easily in 2012 than 2005-06?

This is baffling me at times, sorry.

Just seems that in 2005 they struggled to sell tickets for ONE gig at Brixton Academy and in 2006 at the Wembley Arena gig the back 1/3 of the hall was curtained off as apparently only 2/3 of tickets were sold. This was around the time of a recent new album and an NME "Godlike Genius" award pushing their profile right up . Now in 2012 they're selling out every gig without a sweat.

Thanks

Maybe the Novelty of them getting back together had by that time dissipated and from what I have read on here some of the gigs from around that time were a little underwhelming...

Cranelane wrote: Maybe the Novelty of them getting back together had by that time dissipated and from what I have read on here some of the gigs from around that time were a little underwhelming...

Brixton '05 was ace

Among the general buying public, the difference between the perception of a gang of has-beens promoting a sub-standard album, and a team of worthy legends touring their classics?

For the more seriously music-minded, Gillian returning to the fold with the promise of some retro-synth charm to balance all those guitars?

Better bass?

Coverage. In terms of London-ish shows

1998 : Reading (50,000) + Ally Pally (11,000) 2001 : Brixton x 3 (15,000) 2002 : Finsbury Park (30,000) 2005 : Hyde Park (40,000) + QEH (650) + Brixton (5,000) 2006 : Wembley (7,000ish)

2009 : Bad Lieu Heaven (1,100) 2010 : Bad Lieu Camden (1,300)

2011 : Troxy (2,000) 2012 : Brixton x 2 (10,000)

Absence makes the heart grow fonder, and in the 2001-2006 era, they sold around 100K tickets in London area alone. The market was saturated with New Order Live then.

Further on, a new generation wanting to witness That Great band That Movies Were Made About. Touts buying a quater of tickets for some gigs. Easier access to online purchases. Also extremely clever approach to gig announcements and venue sizes. Whoever is running their marketing strategy right now is doing an excellent job indeed.

Thanks for the theories

Fair point, Bournemouth venue I understand moved to the smaller hall due to poor ticket sales, but as for the here and now, might be down to all the speculation since last October of the end is nigh and the reason for everyone everywhere wanting to see them for what maybe one last time. Great marketing whatever the outcome.

Biginoil wrote: team of worthy legends touring their classics?

I always remember some music journalist back in the mid to late 80s saying something like "People haven't realised New Order are legends yet but sometime in the next century they will" I recall thinking at the time yep!Just odd sometimes how slow people are to catch up

captain solo wrote: Fair point, Bournemouth venue I understand moved to the smaller hall due to poor ticket sales, but as for the here and now, might be down to all the speculation since last October of the end is nigh and the reason for everyone everywhere wanting to see them for what maybe one last time. Great marketing whatever the outcome.

Is it the case that the end is nigh?.... Or are they Here To Stay?

I'm amazed no one's said that it's cos Hooky was in the band originally?

And now he's gone, people want to go see them agan!

johnny wrote: Just seems that in 2005 they struggled to sell tickets for ONE gig at Brixton Academy and in 2006 at the Wembley Arena gig the back 1/3 of the hall was curtained off as apparently only 2/3 of tickets were sold. This was around the time of a recent new album and an NME "Godlike Genius" award pushing their profile right up . Now in 2012 they're selling out every gig without a sweat.

The gigs then were to promote an album which wasnt particulary well received though. Some people, perhaps, werent excited by the possibility of hearing I Told You So live wheras these gigs have seen some old classics reappear.