18 09 20
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Directed by &SON, this fashion film celebrates the second part of the A/W 20 season from adidas Spezial: _nwrdrSPZL, a collaboration between the brand and electronic rock band New Order. The founder and curator of adidas Spezial, Gary Aspden, is a long-time friend and fan of New Order, with this collaboration was born out of that relationship. The adidas Spezial team and New Order worked very closely on this project, with New Order travelling over to adidas' home town of Herzogenaurach, Germany, for each design meeting and sample review. The aesthetic of every piece links back to the repeated three block New Order 'Tour' graphic that the band have used for recent live performances. The fashion film is sound tracked by New Order with a new piece of music, as the band gear up to release their first new music in five years.
On en voit un peu plus dans cette vidéo ICI
