I looked long and hard at this before deciding not to invest, when it was just an idea and before they had any clubs lined up.
While it could have worked in principle if they stuck to the ownership of the club, it is doomed to failure as soon as they start trying to pick the team and deciding tactics, who is substituted etc. Nobody will convince me that the man on the terrace or in the armchair actually does know more than the guy who has lived and breathed football as a career all his life, has played the game at the highest levels etc. Liam Daish must be fearing the tin tack every 5 minutes now with this new thing!
If they'd decided to approach it from the perspective of the website paid members owning the club and appointing a board of directors/chief executive (not necessarily from within the website membership but appointed by them), and left the football side to those who know what they are talking about and who have the necessary experience, then it could have been a winner. I tried to persuade them that this would be a much more commercially viable proposition, but no, they've all played Championship Manager and think they are fucking experts in the game.
I'll just stick to my UEFA Coaching License and the terraces, a lot easier and I'm £35 better off. Do I win £40?