The Rise & Rise of New Order? — Forum Archive

12 Nov 2003, 03:33

Well I don’t know about you guys but New Order seem to be everywhere at the moment.

Some recent examples from New Zealand…

Ford have been using ‘Slow Jam’ as the music backdrop for pushing it’s cars on the tele for yonks - at least a year.
American Express were using ‘Blue Monday’ as the music to it’s ‘Blue’ card on the TV a year or so back.
60 MPH is being used as one of the songs to promote the current Rugby World Cup.
A couple of years ago I was watching a documentary (made in NZ) and some of the backing music consisted of ‘Leaders of Men’ (of all songs).
There was an 80’s flashback documentary on last week and I thought to myself, I’ll watch that cause they are bound to have Blue Monday in there somewhere. Well, they played snippets of Blue Monday (88), She’s Lost Control, Love Will Tear Us Apart and the video for LWTUA. The presenter was in a room where a LWTUA poster featured prominently on the wall and there was specific mention of the fact that LWTUA made it to number 1 in the NZ charts not once, but twice! This without any radio play. The explanation for it’s success was put down to an alternative Sunday night music video program called ‘Radio With Pictures’ that ran for about 10 years here in the 80’s. No other band featured as often or as prominently as New Order/Joy Division in this documentary.

Is it because fruit-loops like us are now some of the people who influence sales & marketing campaigns or could it be that their music is just bloody great and is being recognised by the general population? I for one in the past few years have noticed a huge increase in other bands/artists citing New Order/Joy Division as an influence…

U2 Manic Street Preachers Moby Smashing Pumpkins

…to name but a few.

What do you reckon?

12 Nov 2003, 04:21

they´re getting old! :p

no, seriously i believe that not realizing how influential either NO and JD were on the music for these past 20 years it´s the same as not hearing any music at all. most of the new wave/post punk/dark/goth/whatever bands have JD as one of their influences. and nearly ALL of the electronic/techno/synthpop/whatever has NO as a main influence. so it´s quite obvious this fact.

obviously the time gives perspective to what they´ve achieved. it´s just listening to LWTUA or BM and think "these guys did this 20 years ago!" :eek3:

besides, time also use to make things bigger than they were (not in this case IMHO). but it was about time our guys having this recognition. i know many fans prefer to be "selective" fans of an "obscure" cult band just to be pretentious to the world. i don´t. i prefer millions of people loving, dancing, buying and living because of NO. but that´s me. :shrug:

12 Nov 2003, 05:53

i think the strangest one was a couple of years ago, watching some program about fighter planes. they used procession. the intro bit on its own whilst close up on this plane then looped the riff in the background whilst the presenter did a voice over.

obviously somebody there was an NO fan, its not like its one of their famous numbers is it?

12 Nov 2003, 13:46

Heard Regret the other day at Applebees. Unfortunately, it was followed by Jenny From The Block.

12 Nov 2003, 13:55

There playing loads of New Order on local late night radio at the moment, and whoever is the DJ the always follow the record up with a "a classic from New Order" or the other night it was "and that was totaly awesome New Order". This as probably been disccused on this site but earlier in the year, a poll in the UK voted New Order as the second coolest English band ever, second only to The Beatles, some compliment that!

12 Nov 2003, 14:36

I was at London airport returning to my hometown and while I was buying some perfums to my girl a female seller was looking at my New Order t-shirt and said 'this is New Order,great band'.Maybe she was convincing me to buy a few more perfums :laugh:

12 Nov 2003, 15:21

Originally posted by Monkeys in a Bubble Heard Regret the other day at Applebees. Unfortunately, it was followed by Jenny From The Block.

Heard Regret at a local Wegmans, and my heart almost stopped from complete and utter joy :D

12 Nov 2003, 16:35

The trouble with all this is, that nobody other than us knows that its the Order. Peolpe may recognize the tune but not the band.

They are used here for the above mentioned Ford commercial (Slow Jam) and a nighly sports program sometimes uses 60 MPH as a promo.