(hear me out before you call me a swine)
Perhaps NO should do what Moby did back when his Play album wasn't selling and try and sell the tracks off Get Ready to advertisors. Nothing like the whole album, mind you, but I could see well-done adds featuring tracks like Someone Like You, Primitive Notion or RTS even. And if not commercials, why not have Get Ready songs heard during tv show promos (you know, "on a very special ER" or something like that). Huh, what do you think? Will it work?