KRAFT FOODS AND BRAUN STIR UP UK COFFEE MARKET
Kraft Foods has announced today the UK launch of a partnership with Braun set to breathe new life into the in-home coffee market.
Following a highly successful launch in France last year, the UK launch is being supported with a marketing spend of £9m as part of the global roll-out of Tassimo®, an intelligent in-home hot drinks system.
What makes Tassimo unique is it's the only hot drinks system on the market that makes a wide variety of quality drinks including freshly brewed Kenco® ground coffees, fine Twinings® tea and indulgent Suchard® hot chocolate*.
Kraft UK Coffee Category Director, Maria Surricchio comments, “The launch of Tassimo forms part of Kraft's ongoing commitment to bring innovation to the in-home coffee market. Our partnership with Braun is helping us expand the market and continue to develop our Kenco coffee range.”
A coincidence? I don't think so.
Am I bored? Yes.