Yup, all of the above. But I also think that another reason is that they've lost the 'Indie Mystique/Coolness' that they once had.
It's because they've done what so many others did before (and in their circumstances, can't really blame them) and signed to a major label.
They're becoming a band that gets consigned to the bargain bin 6 weeks after they release an album.
My New Order 5 year plan would be:
Year 1: Release new album asap and release a 'rarities' album and an un-bootlegged good gig.
Year 2: Free of contractual obligations to London Records, set up their own label. Release new album of varied material (including Gillian AND Phil in the band) and tour extensively, while complaining that 'We're just too old for this shit... ...this one's called 'Love Will Tear Us Apart'.
Year 3: Release all existing gigs on DVD at bi-weekly intervals over the next 6 years, making loadsamoney.
Year 4: Goodbye Tour - playing completely different sets every gig and releasing each gig on CD/DVD.
Year 5: Barney becomes US President, owing to the fact that he can afford to pay off the voters, using the profits from the previous 4 years. Hooky becomes UK Prime Minister and decrees that boybands are illegal. Steve & Gillian become King & Queen and endorse (most of) what Hooky says. US and UK get even closer, deciding in an even-mannered way that Canada should be the recording Capital of the world.
After that, everyone's National Anthem becomes... *add your favourite New Order Tune Here*
