The fundamental aspect of Peter Saville and his works for New Order are this:
a) he creates stunning, beautiful and 'original' imagery
b) you can recognise the work without seeing 'a label'
How does he do this and is this true?
That was a talk I gave and it went down a storm. The hook is luring the audience into thinking I'm never going to prove the basic premise (b)... I always do. There are numerous excellent images around, this isn't enough, its the subliminal way in which Saville attracts a certain 'pre-disposed' individual that is the core of his genius. He is a genius that is a well recognise fact (attained through painstaking research I might add).
I'd love to get into all of this properly but I'm restricted to short busts whilst e-mailing proofs to clients. Many apologies.
A small essence of the 'meat' behind the talks:
A person can walk into a shop oblivious to the artwork, he or she could pick it up but never appreciate the purpose or intention.
A New Order person can identify 'their personality and what they want to be' at 10 yards. Just how is this achieved? - it is something not easy to explain.
Does the person that leaves the work feel alienated by this, can he or she not understand?... are New Order fans simply deeper as individuals?... I think yes.
Lots of war-imagery intentionally mixed-up in all of his work, subliminal codings and on and on. The guy might not be an enigma, but his legacy certainly is.