Johnny Giles wrote:
Oh dear. After an intelligent post about Jetstream a couple of weeks back, you've returned to your old self Tar Box. I guess it was a flash in the pan.
The Single is still one of the most powerful methods of promoting a band. Regardless of whether their sales are a fraction of what they were 20 years ago. Radio stations play not much else.
Up and coming bands who can't get an album deal immediately, often release singles to get some momentum going.
I sense you're trying to be visionary or futuristic. You're neither.
well, we all saw how well Jetstream did!
I have learned a powerful lesson with the lame results of Jetstream. I think all I said about singles being powerful promotion methods are out of date now. Radio play is just not as effective in 2005 as 1990.
And, most bands are getting promoted and signed via other methods nowadays. This is not news, and not 'futuristic' or whatever, actually pretty clear for the past 5 years at least.
I still think, if you are going to do a single, make it your commercial and most appealing public songs...
BUT, I think singles are pretty useless. What did Jetstream do for New Order? They might as well have put out Turn or whatever, would have got the same (nil) results... which all leads me to claim that singles are silly fan product in 2005, have nothing to do with their origins... just an easy way to get some extra cash from diehard fans... and SO, yes, I have CHANGED MY MIND (am I allowed to do that?) and actually think the complete opposite now of what I did, and that Turn SHOULD be a single, based on the way singles are now handled... (a way to cash in on fans who want 10 versions of a song)....
huh? (no, I am not trying to be visionary or futuristic... just being realistic, which is quite the opposite really.)