Great tune with awful lyrics. It always sounds to me like they were added some time later, like an afterthough. By someone who was drunk. Someone who had nothing at all to do with writing the tune.
I chanced upon that Barney Prozac documentary last night and the bit where BS sits himself down with a pen, a blank sheet of paper and a completed track made me think of 1963. Johnny Marr summed it up when he asks whether he's 'finished his lines'. What a massive barrier that blank sheet of paper must be to the creative process. No wonder he struggled and no wonder he sometimes came out with a load of nonsense like 1963.
I love the video though; it makes me think of the Abba song Babooshka. Which is nice.