I know that art is very subjective, but in the case of this video, I really just don't get it.
It's a weird thing 'art', isn't it? If you commission an artist to produce something like this (a video, a short film, an LP sleeve etc.), you're really giving them carte blanche to do whatever they want, no questions asked (unless you give them a certain remit). It's not like asking someone to fit a new shower in your bathroom; there's no wrong way to 'make art', is there?
If you don't like the finished product, it could be said that 'you just don't get what the artist was trying to achieve', 'you're misinterpreting it' etc.
Now I'm not saying that the director has half-arsed this video (he/she may well have spent a long time planning this in fine detail), but it seems to me that it would be very easy to come up with the idea of this in a very short space of time.
"Get a girl. Make her dance spasmodically whilst filming her.
Throw in a slight bit of 80s styling (after all, the song's from that era).
And, Hey Presto, instant video..."
I don't want to criticise the director too much here. He/She may have put their heart and soul into this, after all.
But, to me, it all appears to be a little lazy and lacks any real imagination.
But, that's just me. We are all different, and I'm sure others may like it.
Not for me though.
Oh, and thinking of other singles without videos, 'Procession' is one. Shamberg did do one for 'Everything's Gone Green', but not for its partner. Maybe he thought that 'Procession' was a b-side (seen as if it was 'relegated' to that status on 'Substance 1987').