Though NO aren't mentioned in it, there was that book by the American editor of Granta called Among The Thugs that tried to present the football violence to Americans who were just so shocked by what was happening over in Europe.
I've heard more than a few jokes about if I'm gonna riot or something at the Seattle match in July, so that is probably still the general perception of the people here.
This is a goodreview of the book; I bought it when it came out cause I liked football and it was an up-to-date look at current cultural events across the pond. I suppose there was a part of me that was mesmerized by the violence that was so far away from me, but the lessons have stayed with me to this day, for I still go to college football games and have seen some pretty stupid stuff going down between fans from both sides. The last thing I wanna do is to be hauled away in a hearse from a sporting event, but too much alcohol, especially before games that start at 7 p.m, sometimes doesn't help matters for the security at these events.