Barry Noble wrote:
As ever, their operations seem a bit haphazard and chaotic. If you were looking to maximise impact and revennue presumably you'd have timed the gigs to coincide with a release, e.g. Total.
I think, this time around, their modus operandi has proved to be anything but haphazard and chaotic. Quite the opposite in fact.
They've got two gigs 'for charidee' under their belts, out of the way of the British public. They've brought back crowd pleasers (586, Age of Consent), updated other tracks (True Faith, Temptation) and now also have a video backdrop to match each track. They're now off to do reasonably big gigs in South America, again away from the glaring eye of the British public. And, for their first sojourn on UK shores in 5 years, they've picked a slightly 'leftfield' venue, but it's on a Saturday and reasonably central so anyone wishing to travel can't really complain too much. Playing the likes of the Troxy has almost certainly created a far bigger buzz than simply playing the likes of Brixton Academy / Manchester Apollo could ever have done.
There'll doubtless be more one-off dates to follow this, again building the hype, with the lucrative festival spots next summer.
I think they've probably got their plans spot on this time around.